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Buying Apple products abroad: what to know

Prix de la Pomme compares Apple's own prices in 40 countries. A lower price abroad is a real saving only once you know what is in the box, what the warranty covers, and what you will pay when you come home. This page lists what to check.

1. Two ways to compare: tax included, tax excluded

A price is made of two parts: what Apple charges, and the tax the state adds on top (VAT in Europe, sales tax in the US, consumption tax elsewhere). The comparison can show prices both ways, because they answer two different questions.

An example with two products, France against the US (prices of 30 October 2026, 1 USD = €0.896, US average sales tax 7.53%):

iPhone 17MacBook Air 13"
France, with 20% VAT€1,119€1,399
US, with average sales tax ($899 and $1,299 before tax)€866€1,251
Gap, tax included: what you payFrance +29%France +12%
France, VAT removed€933€1,166
US, before sales tax€805€1,164
Gap, tax excluded: Apple's own pricingFrance +16%same price

How to read it:

The gap excluding tax varies a lot from one product to another: switch the comparison to Excl. tax to see it for yours.

2. What is in the box

3. The same product is not always the same everywhere

4. Warranty, AppleCare+ and returns

5. Customs when you come home

Every country lets travellers bring back goods up to a certain value without paying import taxes. A phone or a laptop often exceeds that allowance on its own: you then have to declare it and pay your country's import tax (VAT or equivalent), sometimes on its full value. The rules differ from one country to another and change over time: check your country's customs website before you buy.

6. Tax refunds for tourists

Some countries refund their tax to visitors who take the goods out of the country, under conditions (minimum amount, forms, customs check at departure). Keep in mind that you will then usually pay your own country's import tax (section 5). Ask the shop and check the official site of the country before you buy.

7. Paying

8. What the comparison does not include

Education pricing, trade-in offers, local promotions and delivery costs are not included. Converted prices use the exchange rate of the day; you will pay the rate of your bank on the day of payment.


This page is general information, not legal or tax advice. Rules change: check the official sources of your country before you buy.

Sources

  1. Apple One Year Limited Warranty: https://www.apple.com/legal/warranty/
  2. Your Europe, guarantees and returns: https://europa.eu/youreurope/citizens/consumers/shopping/guarantees-returns/index_en.htm
  3. Apple Store sales policies: https://www.apple.com/shop/open/salespolicies